Entrepreneurship UBC - CEO Strategy Forum

Sold-out @entrepreneurshipubco CEO Strategy Forum Friday night!

Shout-out to @LawsonLundell and Michael Macaulay and Paul Matthews, P.Eng. (AB) for sponsorship & to our terrific speakers:

  • John Skinner owner of Painted Rock Winery and President of The Okanagan Wine Initiative which is building the Okanagan brand internationally and leading the push for an Okanagan Wine Excellence Institute;
  • Dr. Tony Holler, Chairman of CRH Medical CEO, Sunniva Cannabis & Poplar Grove Winery;
  • Darryl Brooker, President of Mission Hill Family Estate and Sebastian Farms;
  • and Alain SUTRE, world renown viticulture and wine making consultant based in Bordeaux and CEO of ERTUS GROUP which offers the SAAS platform Process2Wine.

130+ learned about the complexities of building a world class winery and region - including cost of land, challenges in cultivating terroir, capital requirements, provincial trade barriers, brand building internationally, team building across the Valley, climate change, the need for R&D to increase quality and efficiency, labour shortages, educational needs and the lack of first class hotel accommodation. Valuable to explore how The University of British Columbia Okanagan and the industry can collaborate.


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